Tulips Ambbience to increase retail footprint

City based Tulips Ambbience Private Limited, a soft furnishings projects company has now forayed into retail by setting up its first exclusive store in Pune.

With the first ‘Tulips’ store in place now the company is planning to open up at Bangalore and Hyderabad in the year 2012 followed by Mumbai and Ahmedabad.The company would be investing around Rs 35 Cr for this expansion drive and its stores in Mumbai, Bangalore, Hyderabad will be opened by the end of 2012 and rest will be by end of2013.

Commenting on this, Sidarrth Mutha, director, Tulips Ambbience Private Limited, "After having ourselves established as country’s premier brand for turnkey soft furnishing solutions we are very happy to enter retail business with a plan to establish a chain of company owned and managed stand alone stores. The furnishing and home décor industry in India is unorganised and the organised sector mostly caters to the mass market, with ‘Tulips’ Store we are trying to fill this gap that exists for a premium chain of home furnishing stores", he added.

The ‘Tulips’ store would house drapery as well as upholstery fabrics sourced from India, Europe, USA and Singapore along with the wide range of couture beddings for day and night use, sourced from Turkey, India as well as produced in-house.

A wide range or rugs and carpets would also be available at ‘Tulips’ Store with a variety of Cashmere and Mohair from South Africa and Scotland. Utility items like bed, bath and table would also be offered to customers at the store. ‘Tulips’ has entered into a tie-up with a renowned Italian Designer Gabriella B, who is know for her work in ceramics home décor and each store would have a dedicated section to display her creations in ceramics including pottery and lights.

Sandeep Verghese, Director, Tulips said that apart from the most exclusive and premium products in soft furnishings, all the ‘Tulips’ Stores shall offer a specialized ‘Tulips Design Service’, which includes the end to end service right from site surveys to designing and from manufacturing to installations.