TVS aims at 54% sales growth

Chennai-based TVS Motor Company Limited, the country’s third largest two wheeler manufacturer, is eyeing sales of about 1,000 units per month of its different Scooty models in the Orissa market in 2009 compared to 650 units per month in the previous year.

The 53.84 per cent growth in sales volume is set to come on the back of Scooty Streak, the latest Scooty model launched today by TVS in the city. “We expect to achieve a sales volume of about 1,000 units per month of our various Scooty models in Orissa, up from the existing 650 units per month. Scooty Streak, our latest Scooty model will help us to push up our sales”, Arvind Gupta, area manager (Orissa), TVS Motor Company Limited told media persons here. At present, TVS has a 35 per cent market share in Orissa in the Scooty segment and the company expects to take its market share to 50 per cent by the end of 2009.

In the overall two-wheeler segment, TVS has a 12 per cent market share in the Orissa market and the company sells nearly 1,800 units per month of all its two wheelers including scooties and bikes. The company has currently18 dealers across the state. Gupta said that the prevailing economic downturn had not impacted the sales of two-wheelers of TVS in the state. On a pan-India basis, TVS clocked a sales volume of 93,729 units in January 2009, a marginal growth over 93,385 units sold in January 2008. The company exported around 14,000 units in January 2009, a 7 per cent increase over 13,108 units recorded in January 2008.