Twitter has fixed a "bug" on its platform that allowed advertisers to target "Jew haters" and others with racial epithets and terms like "Nazi", the microblogging site announced.
According to a report by The Daily Beast on Friday, Twitter ads returned 26.3 million users who may respond to the term "wetback", 18.6 million to "Nazi" and 14.5 million to "n***er".
"We determined these few campaigns were able to go through because of a bug that we have now fixed," recode.net quoted a Twitter spokesperson as saying.
"Twitter prohibits and prevents ad campaigns involving offensive or inappropriate content, and we will continue to strongly enforce our policies."
Earlier this week, Facebook faced criticism after reports emerged that the social networking giant allowed advertisers to target users based on categories like "Ku-Klux-Klan" and "Jew hater".
Google was also found to allow advertisers to specifically target ads to people typing racist and bigoted terms into its search bar.
While both implemented changes to its targeting platform, the incident has spurred fresh debate as to whether these giant internet companies should add more pro-active human oversight to their algorithms, especially to filter inappropriate and hateful speech.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)