Venture Catalysts invests $150,000 in AppSay

The business communication platform provides the end user with a non-intrusive way of reaching out to businesses

Venture Catalysts, a seed investment platform, announced its investment in AppSay, a business communications platform. Led by Shreyans Shah and Mayank Shah os Venture Catalysts, the $150,000 investment round will allow AppSay to scale up its operations and develop its tech framework to further refine its product.

The AppSay platform is built to protect customer information of businesses. It provides the end user with a non-intrusive way of reaching out to businesses like banks, schools, utilities, NGOs, hospitals, insurers and government departments for information, service and support.

The core team at AppSay comprises its founder & CEO Vaibhav Shewale, an IIM-C alumnus with over 20 years of experience in global products and services, and Jeetendra Ghare, COO and Angel Investor with 17 years of global telecom and consulting expertise.

Apoorv Ranjan Sharma, co-founder, Venture Catalysts, said: "The investment into AppSay is a measure of our faith in the operational model of the start-up as well as the vision and business acumen of the team behind it. Given how fragmented business communications and lead generation around the world is at present, we are confident that AppSay will be able to transform the sector through its tech-driven, user-centric approach."

Venture Catalysts recently expanded its operations into Surat and will be looking to establish its physical presence in five cities in 2016 with an aim to expand to five more cities in the next two years.

Vaibhav Shewale, Founder & CEO, AppSay,said, "The funds will not only allow us to tap into newer markets to scale up our operations and sales, but will also help in significantly enhancing and refining our offerings as we get ready for the global launch of our product."

Shreyans Shah, said: "AppSay is a highly cost-effective global product that offers brilliant solutions to businesses around the world to tackle the growing hassles associated with bulk SMS and emails. Its pull-based approach has all the necessary features that can help in protecting customer information. Supported by a strong team and veteran founders with prior experience in the telecom sector, I see great potential for AppSay in the BFSI sector, and am confident that it will transform business communications across the globe through its disruptive technology."

Venture Catalysts has enabled over nine investments worth more than $3 million in promising start-ups such as vPhrase Analytics, Vahanalytics, Siftr and ConfirmTKT since the launch of its operations. VCats has several strategic partnerships with leading industry players such as Cox and Kings, HDFC, Plug and Play, Zaffiro Venturesetc, giving its investee start-ups access to some of the biggest corporate companies in India and increasing their chances of success by enhancing business opportunities.