Water purifier market growing at 24%; sales to hit 2.5 mn units in 2 yrs

However, penetration is still low at 1%, though awareness is rising in cities such as Agra, Jodhpur, Varanasi and Udaipur

The domestic water purification industry is growing at the Compounded Annual Growth Rate (CAGR) of 24 percent.

The industry is projected to hit sales of nearly 2.48 million units in the next two years. However, the penetration is still low and estimated at one percent only, India's largest water purifier brand Kent RO chairman Mahesh Gupta said here.

However, he added, there was increasing awareness about safe drinking water in cities such as Agra, Jodhpur, Varanasi and Udaipur.

He was in town to launch the 'Kent Superb', which is claimed to be the world's first smart RO water purifier equipped with digital and patented mineral RO technology.

The touch operated purifier is equipped with a micro-controller which senses water quality and displays it on digital screen. It also senses and displays total dissolved salts (TDS) in the purified water.

Having 40 percent share in the RO market, Kent is looking at Rs 1,000 crore turnover by 2016-17. The company, which has a manufacturing unit at Roorkee, is planning to set up new another facility with an investment of Rs 100 crore.