Weak rupee, strong yen hit Hindustan Motors' margins: Birla

The company hopes to launch the BS-IV diesel engines by the end of the financial year

Image
Press Trust of India Kolkata
Last Updated : Jan 25 2013 | 4:04 AM IST

Strong appreciation of the yen and depreciation of the rupee hit the margins of Hindustan Motors Ltd (HM) even as operations of its Chennai plant were adversely affected, a top company official said today.

Operations at the Chennai car plant, which manufactures Lancer, Cedia, Pajero and Outlander models, suffered because of lower volumes caused by adverse foreign exchange rates and high interest rates, company's Chairman C K Birla said in his speech to shareholders at HM's annual general meeting here.

He said the company has asked Japan's Mitsubishi Corp, with which it has a technological agreement, to reduce the kit prices in view of the adverse exchange rates.

Birla said the company is working on the introduction of BS-IV diesel engines for its Ambassador cars for the taxi segment.

The company hopes to launch the BS-IV diesel engines by the end of the financial year.

Birla said the company was making all efforts to return to the growth path as soon as possible. "I know it is taking a long time", he said.

Last year, the company sold 4,000 cars including 2,500 Ambassador models.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Aug 13 2012 | 7:13 PM IST

Next Story