YouTube India growth trajectory matches global trends: survey

More than 70% of YouTube’s viewers in India are under age of 35

Google has released new insights into India’s audiences on YouTube, which as per the internet giant, reveal major opportunities for brand advertisers.

As per an online survey, conducted with over 2,000 respondents, the company said that YouTube’s growth trajectory in India matches the global trend.

More than 70% of YouTube’s viewers in India are under the age of 35, while 72% have a college degree or higher.

Google has termed this generation as Generation C: a young, tech-savvy group of trendsetters who define what’s popular in content and culture. “This group thrives on 4Cs–creation, curation, community and connection,” Danielle Tiedt, VP Marketing, YouTube said.

Tiedt added, “If brands create videos that Generation C loves to share, they will. If you create communities around your brand, Gen C will join and participate.”

Google predicts that as smartphone penetration continues to rise in India, so will the opportunities for brands to personally reach Gen C. That’s good news for advertisers, because greater connectivity across multiple screens create more opportunities for brands to communicate with this crucial audience.

Findings:

YouTube users are deeply engaged with online video, spending hours watching, creating and uploading video on YouTube-and creating opportunities for advertisers to engage with this demographic in the process.

More than half of Indian YouTube users share videos on social networks, and the same proportion also shares videos from YouTube over email.

Gen C switches between devices 27 times a day, and Indian users watch nearly 30% of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20%.