Zee Ent strengthens its senior sales team

Appoints Mona Jain as Executive Vice President - cluster head

Zee Entertainment Enterprises Limited (ZEEL) has appointed Mona Jain as executive vice president - cluster head and Rahul Sharma as senior vice president - national sales head.Both the appointments are with effect from today.

Jain's previous stint was with as CEO of Vivaki Exchang. In her career spanning over 20 years, she has worked with Zenith Optimedia, Cheil Communications, GSK, FCB Ulka, Mudra Communications, Contract Advertising and Hindustan Thompson Associates.

Prior to joining ZEEL, Sharma was with Ibibo Web Pvt. Ltd. as president - Ibibo Ads. He comes with an experience of over 20 years in Media & FMCG and has worked with INX News, NDTV Imagine, Star India, MTV Networks, BBC Worldwide India Pvt. Ltd., ABP Ltd., GE Lighting India Ltd. and Nestle India.

Jain will play a key role in developing brand solutions, setting up a business model for geo-targeting andagency relationship management. She will also head the North regionleading the business development team, new initiatives and niche channels.

Ashish Sehgal, chief sales officer ZEEL said, "Mona brings with her an immense experience and understanding of the industry. She has been instrumental in key media launches and her knowledge will be really valuable in reinforcing our relationship with agencies & clients. Rahul comes with a digital background,  which will add a new dimension in selling traditional media. His proven skills in establishing start-up operations and successful launch of channel brands will play an integral role in helping theCompany achieve its business objectives."