Essel Group's Zee TV has received the much-awaited landing rights in China which will enable the media firm to cater to audience in the mandarin country.
"Zee TV has got the landing rights in China," a Ministry of External Affairs spokesperson said while briefing reporters on the talks between India's Foreign Minister SM Krishna and his Chinese counterpart Yang Jeichi here.
Zee, one of the earliest entrants in the electronic media space in India, had applied for landing rights in China in 2006.
Zee TV, the flagship channel of Zee Network was launched in October 1992.
The channel reaches more than 120 countries and access to more than 500 million viewers globally including the UK, Europe, the US and Africa, according to its official website.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app