Zee Entertainment Enterprises Limited (ZEEL) has brought on board Rajesh Iyer as business head, new initiatives - Hindi broadcast. Iyer will report to Bharat Ranga, chief content and creative officer, ZEEL.
He comes in from Viacom 18's Hindi general entertainment channel Colors, where he was vice president, marketing. Iyer has over 13 years of experience in the areas of marketing and business.
At Colors, he set up the marketing operations including teams and processes besides implementing the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with STAR India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.
Iyer’s appointment is with effect from 19 March.
“I have always admired the ZEE Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I look forward to developing and strengthening the brand,” Iyer said.
He comes in from Viacom 18's Hindi general entertainment channel Colors, where he was vice president, marketing. Iyer has over 13 years of experience in the areas of marketing and business.
At Colors, he set up the marketing operations including teams and processes besides implementing the marketing strategy for the launch of the brand. Prior to joining Colors, he worked with STAR India on Star Plus, interactive services and content and communication for Star Movies and Star World. He has also worked with Ambience Publicis and Ogilvy & Mather.
Iyer’s appointment is with effect from 19 March.
“I have always admired the ZEE Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I look forward to developing and strengthening the brand,” Iyer said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%