ZenithOptimedia bags media duties for Videocon

ZenithOptimedia Group has bagged the media duties for consumer durables company Videocon Group. The account comes at a time when Videocon is consolidating its position through innovation, quality and performance in newer markets and businesses. The account spans across Delhi and Mumbai across multiple business units of the Videocon Group viz consumer electronics & home appliances, direct-to-home (DTH) services, mobile handsets, Planet M and mobile services, a company release said.

“We are all delighted to be working with such a successful and ambitious group as Videocon. We are confident of our expertise to facilitate them meet their local, regional and indeed global ambition. This is very exciting time for India and progressive players like Videocon to set their site on continued expansion,” Philip Talbot, Regional CEO of ZenithOptimedia Asia said.

The new account adds to ZenithOptimedia’s portfolio which comprises brands like Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hyundai, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine and Puma. ZenithOptimedia Group has diverse businesses like ZenithOptimedia, Equinox, Zenithmedia, Optimedia and Newcast that has recently been launched to develop and execute non-traditional media solutions. ZenithOptimedia is one of the leading media agencies and is a part of the world’s largest media services group.