Heel and Buckle aim to enter smaller cities

Heel and Buckle - founded in the UK - has two stores - at the Palladium Mall in Mumbai and at Ambience Mall, Vasant Kunj, in New Delhi

Image
Vijay C Roy Chandigarh
Last Updated : Oct 20 2014 | 9:55 PM IST
Fashionistas in Chandigarh, Jaipur, Lucknow and Bangalore would soon be able to pick shoes of their favourite brands from a Heel and Buckle store in their city.

Having tasted success in Delhi and Mumbai, multi-branded footwear label Heel and Buckle (India Ltd) is planning to expand its presence in tier-II cities like Chandigarh, Jaipur, Lucknow and Bangalore.

Heel and Buckle - founded in the UK - has two stores - at the Palladium Mall in Mumbai and at Ambience Mall, Vasant Kunj, in New Delhi.

Also Read

Speaking to Business Standard, a senior official of the brand said: "We are happy with the response from the Indian market and have plans to expand our presence in other cities. We are planning to launch a store in Chandigarh and to test markets in Jaipur, Lucknow, Banglore and other cities."

She added that Heel and Buckle also has plans to launch its own line of footwear.

The company is also working in the niche exhibition and event formats to create a brand presence in north India, including Punjab and Rajasthan.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 20 2014 | 8:05 PM IST

Next Story