Hyderabad to host 2nd edition of Indywood Film Market

The five-day event will be held at Ramoji Film City from Aug 17, 2016

Hyderabad will play host to the second edition of All Lights India International Film Festival (ALIIFF) and Indywood Film Market (IFM), a trade market for the film industry professionals facilitating sales and promotion of international cinemas to Indian market and the sales of Indian cinema to international arena, from August 17, 2016.

To be held at Ramoji Film City in Hyderabad, the five-day event is part of Project Indywood, a $10-billion programme that aims to build 500 cinemas throughout India and create an organised market for Indian cinema trade.

The first edition of Indywood was held in Kochi in November 2015, which witnessed signed deals worth over $300 million, 1,500 film market delegates and around 800 film submissions.

Speaking to mediapersons here on Tuesday, Sohan Roy, a Kolkata-based entrepreneur and founder-director of Indywood, said the Hyderabad edition was expected to witness participation from over 70 countries, 1,000 international delegates, 3,000 film market delegates and more than 1,500 film submissions.

Stating that India has the largest number of theatres and also it produces the largest number of movies across several Indian languages, Roy said the average realisation per ticket in India was $1 when compared with the global average of $10.

"The gap is primarily due to lack of use of technology and non-integrated regional functioning of the ecosystem. Indywood will enable the Indian film industry to bridge the existing gap and help India films to be made for a global audience," he added.