Mad traffic, rousing cuisines at inaugural day of World Food India

Even as foreign investors land in Delhi to attend the first major food processing trade fair, Delhiites queue up to satisfy their tastebuds

A hassled official from the Ministry of Food Processing Industries was seen pleading with a confused Delhi Police constable to divert traffic so that the high-profile delegates reached the fair with ease. “The Ministry estimates about 25,000 people will visit the fair but the parking is grossly inadequate and every VIP in town will be heading here. God knows how we will accommodate everyone.” he said, before rushing off to receive a delegate.  

However, once people managed to enter the massive fair spread across 40,000 square metres, most headed straight for the 'Food Street' a long line of stalls where cuisines from across the country and the globe are being showcased. A clever marketing strategy from a burger chain ensured that dozens of youngsters jostled for a chance to click themselves in front of a selfie wall. 

Many were seen digging into Kebabs from Kashmir, Dosas from Tamil Nadu and everything in the middle. Aboubakar Mbele, an officer at the Nigerian embassy in Delhi declared that he did not want to miss the chance to taste the flavours of India, even if they did not adjust to his stomach.

Food stalls at the World Food India Fair

On the other hand, the row upon row of specially constructed hangars where a multitude of companies - domestic and foreign have dug in to display their products, remained relatively empty throughout the day. "The response has been slow today. We haven't received may business visitors.", Precious Masih, General Manager for Exports at beverages major Rasna said.

The bulk of foreign delegates and bigwigs from the food industry headed to Hall-I where multinational giants such as Nestle, Dell Monte and Cargill have erected massive stalls. Players from the domestic food processing industry has been jovial over the fact that the more than $ 258 billion sector is finally getting its due as one of the prime movers of the economy. 

"India has one of the largest food markets in the world and the industry has the potential to grow exponentially." Mayank Jalan, Chairman and Managing Director of processing major Keventer Agro Limited said. It can be hoped that World Food Fair will slowly become like Anuga, the largest food and beverages trade fair, he added.

In terms of footfall, in stark contrast, was the hall where state governments from Assam, Chattisgarh, Punjab and Karnataka among others, have created their own stalls. Vanlalrengpui Ralte, a charming young girl manning the desk at a stall from Mizoram said few people came in and the high point of her day was getting a glimpse of the Prime Minister who had turned up in the afternoon.

As  evening descended, many were seen to be hurrying to leave, in a bid to somehow give the mad traffic a miss. However, Adarsh Mohan, a wholesaler of fruits from Shahadra was seen exiting the venue tugging his crying little daughter. When inquired about his predicament, the harried father replied that the girl had set her eyes on pizza from a major brand but prices inside the venue remained predictably high.

However, in the midst of all this drama, some have emerged smiling. Enterprising papad seller Ramesh Kumar and his potato chips selling friend Jagga has made a killing on Friday, selling more than double what they are able to on any other weekday.

"Policewale ne hume kal hi bol diye tthe ki kaafi bhir hoga (The local policemen had informed us yesterday that a lot of people are going to be here)", the boy in his late teens said with a smile. However, his earnest friend reminded him calmly that for all the extra business they've done, a cut larger than usual needed to be paid to the local constables as bribe.