To address this issue, the EY Foundation India, the not-for-profit arm of Indian member firms of EY Global, along with India ParyavaranSahayak (IPS) Foundation has implemented a cost-efficient and scalable solution to address the air quality issue. The grants provided by the EY Foundation will be used to spread awareness and drive usage of in-field straw management practices among farmers to reduce air pollution caused due to crop residue burning. The first phase of the project will cover over 300 villages in five districts of Punjab, which have been observed to have high prevalence of crop burning.
Last year, paddy was grown on around 30 lakh hectares of agricultural land in the state, generating almost 19.7 million tonnes of paddy straw. Of this, almost 22 per cent was used in biomass-based power plants, cardboard mills and as animal fodder. The rest was burnt. A total of 43,660 cases of crop residue burning were recorded using the satellite imagery. “We hope through our awareness campaigns we will be able to enlighten the farmers who have till now not adapted to a different strategy,” says Sridhar Iyer, national director, EY Foundation India.