VLCC to launch exclusive men grooming brand

Home grown beauty and wellness chain VLCC is set to launch exclusive men grooming brand early next year.

The company plans to set up 30-35 such men grooming outlets by 2017.

“These exclusive grooming spaces for men would be rolled out in the next 3 months starting from New Delhi. Later, other metros and cities would be covered,” VLCC founder and mentor Vandana Luthra told Business Standard here.

The men grooming and wellness market in India has been growing exponentially in recent times.

An international market research firm, in its latest report, had pegged the men grooming market at Rs 3,800 crore and growing by over 20%. It is touted to touch Rs 5,270 crore in the next three years.

“Our men clientele has steadily been growing and today it accounts for about 40% of our patrons. We are confident it would be 50% in near future just like it is in the developed countries,” she underlined.

Besides, VLCC is launching a kids’ salon, which would also serve as a fun and entertainment zone for children.

The domestic wellness industry is estimated to grow from Rs 70,000 crore in 2012 to Rs 1,00,000 crore by 2015, with compounded annual growth rate (CAGR) of almost 17%.

Starting in 1989, VLCC today operates over 300 centres in 121 cities across 16 countries spanning Asia and Africa. Its beauty, wellness, grooming and health products are retailed through over 1,00,000 outlets.

“We are currently in the process of revamping our business and upgrading infrastructure to serve our customers better and introduce a more holistic approach towards wellness,” Luthra said.

She had visited Lucknow to unveil her book at the Lucknow Literature Carnival, which witnessed the presence of country’s noted academicians, authors, poets, artists, actors etc.