'Quality is India's ropeway to wealth'

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| Are we ready to be services superpower? "For this we need quality," said Das. |
| The 'low-cost' reputation of the country is not sustainable, thanks to competition from other low-cost countries like the Philippines, Mauritius and the East European countries. |
| It is the strong markets alone that can help the services sector grow. There is hence a need for selective outsourcing. |
| India has to make a choice and look at the services sector as the ropeway to wealth. Standardisation and differentiation are what the industry requires and we have to start with quality. |
| While brand China is known for low-cost, brand Japan for quality, Italy for style, Singapore for cleanliness and India should be known for quality, he stated. |
First Published: Jun 22 2006 | 12:00 AM IST