Cricket fever changes poll campaign strategy

India's sterling performance in the cricket World Cup and the mass euphoria it generated ahead of tomorrow's final has prompted the political parties to reorder their campaign strategy for the Assembly poll.

Not only did they cancel all meetings, door-to-door campaigns, 'padayatras' et al, their candidates in some constituencies are watching matches along with people at local clubs and party offices in a bid to enlist support.

''Keeping popular sentiments in mind, our party workers are watching matches with locals to share in the excitement and at the same time seek their support for our candidates,'' senior Trinamool Congress leader Sultan Ahmed told PTI.

Many candidates riding the cricket bandwagon have even been advised to talk to voters about how the party would encourage sports and youth development, if voted to power.

''We are talking about promoting sports - how we are going to open more stadia in the state and encourage local talent in sports. We want to bond with the populace in a better way and cricket is another opportunity for that,'' said Trinamool MP Sisir Adhikari.

Debaprasad Roy, sitting Congress MLA from Jalpaiguri, rued that his party workers were not able to campaign during the high-voltage India-Pakistan clash at World Cup semifinals on Wednesday.

''Now during the final match, we will campaign only in the rural areas where there is no television and where nobody is bothered about cricket. Not disturbing those who will be watching the game, will also fetch us additional points before the voters,'' he said.

Echoing his political rivals, CPI-M candidate from Dum Dum and state housing minister Gautam Deb said that the best thing during this time is not to disturb the voters, who are busy watching the games.

''We do not want to disturb them when the matches are being played. During other times, we will reach out to them,'' he said.