"We believe that quality should be embedded in every stage of the medicine-making process and across the delivery chain — from the R&D laboratory to the pharmacy where the patient buys the drugs. We, therefore welcome the proposal mooted by the health ministry to make marketing companies responsible for product quality and ensure availability of medicines with assured standards & safety," said Kanchana TK, director general of Organisation of Pharmaceutical Producers of India..
"We are examining the proposed rules but we welcome all measures which focus on quality and patient safety," added Sudarshan Jain, secretary general of Indian Pharmaceutical Alliance.