Global smartphone shipments to touch 1 bn by 2016: report

Global shipments of smartphones are expected to reach 1 billion units per annum in next five years dominated by low-cost models, says a research report.

Global analytics firm Juniper Research has projected annual worldwide shipment of smartphones to reach 1 billion in 2016, compared to 302 million units in 2010.

"Smartphones – traditionally high-end handsets – will make-up the majority of shipments in five years' time, as this type of device becomes available at lower price points," Juniper said.

The report titled 'Smartphone Evolution Strategies: Premium, Standard and Economy Markets 2011-2016', noted that economy models -- having an unsubsidised retail value of $150 or less -- is the best opportunity for new players.

The fast growing Indian mobile handset market is witnessing intense competition among multinational and home grown players. Samsung, BlackBerry, HTC and Nokia are among the major players in the high-end phones segment.

Juniper noted the market for standard smartphones ($151- 399) and premium smartphones ($400 and above) will remain robust.

"... In developed markets, many consumers will want to upgrade from a feature phone to a smartphone, but still pay a feature phone price. In emerging markets though, lower average consumer spending power and lack of operator subsidies will make a low price point essential," author of the report Daniel Ashdown said.