One might recall that prior to Ram Janmabhoomi, the BJP got just two seats in the 1984 parliamentary elections. But once the movement captured the nation's imagination, the party was able to get 85 seats in the 1989 Lok Sabha polls. In the 1991 elections the party got 120 seats and in 1996, the count improved further to 161 seats. Before Ram Janmabhoomi, the BJP was typically the party of the forward castes and its reach was largely limited to India's urban pockets.
But once the movement began gathering steam, BJP used the opportunity to expand its base from the upper castes to the middle and lower castes of Hindu society and also entered the rural areas, especially in northern and central India. The BJP and the Sangh Parivar used the symbol of Ram to good effect in their bid to unite all Hindu castes and forge a Hindutva identity. The symbol of Ram is popular with practically every village household. It cuts across caste lines as the persona is regarded as God and is remembered, narrated and worshipped by people in the form of Ram Katha, Ram Leela and a host of rituals centred around Ram Puja in various parts of the country. In fact, the Tulsikrit Ramcharitmanas is read, recited and worshipped in most households in rural India, regardless of caste. It was this cultural mindset that the BJP exploited quite well, using the presence of Ram in Hindu consciousness in oral, aural, visual and ritualistic form to fuel the Ram Janmabhoomi movement and expand its base among Other Backward Classes (OBCs) and Dalits, even as it continued to enjoy upper caste support.