IIM-A to host 5th intl conference on marketing in emerging economies

Aims to bring together researchers, academicians from across the world

The Indian Institute of Management, Ahmedabad (IIM-A) is set to hold the fifth two-day International Conference on Marketing in Emerging Economies at its campus from January 9-11, 2013.

The conference aims to bring together researchers and academicians from across the world and provides an unique opportunity to marketing professionals in India to share their ideas and research, including 102 papers being presented during the conference.

For 2013, IIMA received 488 abstracts (as against 441 in 2011, 257 in 2009, 206 in 2007 and 107 in 2005). 

"These abstracts have undergone a rigorous double blind review process by an international panel of 128 reviewers from reputed universities. This year the submissions came from 16 countries that include Australia, Bhutan, Canada, France, Greece, India, Italy, Malaysia, New Zealand, Rwanda, South Africa, Syria, Turkey, UK, USA and Vietnam. The Conference is expected to be attended by about 250 participants," the institute stated in an official communique.

The conference has 21 tracks including consumer behaviour, e-commerce, psychology and marketing, retailing and marketing of services, apart from two plenary sessions. "With an acceptance rate of 25 per cent, the conference ranks among the best marketing conferences of the world," the institute further stated.

The conference co-ordination will be executed by a committee comprises Anand Kumar Jaiswal, Arvind Sahay, Dheeraj Sharma and Piyush Kumar Sinha, faculty members of the marketing area at IIM-A, even as it is supported by Labdhi R Bhandari Memorial Fund IIM-A.

The other key speakers at the conference include Russell Belk, York University, Canada, Masaaki Kotabe, Temple University, USA and Joe Hair, Kennesaw State University, USA. Amongst the leading marketing faculty across the world, Jagdish N Sheth, Emory University would also be attending the conference.