Left state workers get CRM training, IIMC staff next

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| Next time you visit Writers, the experience, perhaps things would be bit different and for the better. |
| The state industry department has decided to impart special training to its lower and middle level employees on attitude building and customer relationship management (CRM). |
| These terms were commonly identified with the hospitality industry. |
| State Productivity Council (SPC) would train the employees of the state industry directorate and then do a programme on attitude building for the employees of Indian Institute of Management Calcutta (IIMC). |
| The deputy director of the state industry department, Robin Roy, said the rationale behind this training programme is to make the employees of the department more investor friendly. |
| "Behaviours and attitude of middle level employees whom the investors interact first, is of immense importance. If they have a bad experience then they might not come back. We want to have a new beginning where investors will be treated as a customers and will be dealt likewise. The world is changing so we too have to change ourselves," he said. |
| According to Roy, the training would be conducted for all the middle and lower level employees of the department. |
| "SPC has already started training program for the first batch of 34 people," he said. |
| The deputy director of SPC, S R Das, said lower division assistants, upper division assistants, investigators and head assistants were participating in the first batch. |
| "We are getting a very good response from the participants. They are asking lot of things about attitude building and relationship management," he said. |
| According to Das, the program includes topics like work motivation, interpersonal skill, attitude and team building, conflict and conflict management, communication and developing communication skills. |
| "We are also telling them about stress and relaxation for effective job performance," he said. |
First Published: Jan 06 2006 | 12:00 AM IST