The Indian media and entertainment industry is poised to touch Rs 1,15,700 crore by 2012, driven by increased advertising spend.
"The Indian media and entertainment industry is growing at a pace of 19 per cent per annum. It is expected to touch Rs 1,157 billion by 2012," Information and Broadcasting Minister Ambika Soni said at the 16th International BES EXPO 2010.
She added that television viewership is also expected to grow to 132 million over the same period of time from 115 million viewers in 2007.
With rising consumer spends, advertising revenues for broadcasters has also seen a surge over the last few years. This along with relaxation of the FDI norms, has resulted in a spurt of TV channels, including niche channels.
Technologies like Direct To Home (DTH) and IPTV have also contributed to the growth of the sector.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app