In an attempt to create a brand recall for itself, jewellery major P C Chandra, has announced 'prothoma' talent-hunt contest. | |
| "This is a social initiative by P C Chandra Jewellers to recognise women achievers on the basis of their intelligence as opposed to exterior beauty. This year's 'Prothoma' will be a woman who manages both family and career efficiently," said Amitava Chandra, director, P C Chandra. |
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| The jewellers are expecting more than 1000 applications of which 200 would be screened from each city - Medinipur, Durgapur, Berhampur, Barasaat and Kolkata - on the basis of an essay where applicants would have to debate why she feels she should win the award. |
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| Participants would also have to qualify in the in several practical tests like extempore speech, etc. |
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| The winner would receive a gift voucher of Rs 1 lakh which could be encashed at any P C Chandra Jewellers outlets. The 1st and 2nd runners up would receive Rs 30,000 and Rs 20,000 respectively. |
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| The finals are supposed to be held around May 4 this year. |
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