Rural markets have witnessed a higher growth than their urban counterparts, according to a national summit on rural marketing. The consumer goods and services markets have been the most vibrant in these areas. | |
| Life Insurance Corporation Managing Director RK Vashistha said there are three major contributors to the rural economy: agriculture, services and manufacturing. The biggest potential for rural marketing lies in the FMCG (fast moving consumer goods) and services sectors, he added. |
| |
However, he said problems still existed in the services sector. "The need of the hour is to understand the customer's need, and affordability," Vashistha said at a summit organised by the Birla Institute of Management Technology (BIMTECH).
|
| |
| |
| |
|
| |
Pradeep Kashyap of MART said the development of roads has led to a 16.9 per cent growth in the agricultural sector. According to him, the future of rural marketing lay in the infotech and retail sectors.
|
| |
| |
| |
|
| |
