Mumbai: Rally grounds losing sheen to social media

Similarly, Mumbai North BJP candidate Gopal Shetty has a Facebook page with over 10,000 likes, sharing his campaigning with netizens.

NCP has an IT media setup for press conferences, while party chief Sharad Pawar's Twitter handle is managed by experts where he speaks on key issues.

With polls in Mumbai scheduled on April 24, the campaigning by candidates is still restricted to padyatras and street-corner meetings instead of the high voltage rallies.

Congress candidate and Union minister Milind Deora, who is active on Twitter, lamented the current state of discourse in the country, calling it lacking in substance, and felt that the opinion cycles of people have shrunk.

"The manner in which we frame our opinion has changed drastically. Before 24x7 news channels, it was a 24-hour opinion cycle," Deora said.

Old timers recall that Pandit Jawaharlal Nehru, Indira Gandhi, Jaiprakash Narayan used to address rallies in Mumbai which would be the talking point of election debates throughout the country like the Bangladesh war, Emergency.

"Elections were fought on issues and policies earlier. But, now campaigning is personality driven," senior journalist Vasant Deshpande said.

"Rallies at Chowpatty, Shivaji Park have been banned. There is no open maidan (ground) for having political meetings in Mumbai now. Neither do people have time," Deshpande said.

Even posters, banners, painting of walls with poll slogans have since been banned by the Election Commission.

"Earlier, workshops, seminars were regularly held where candidates of all parties would be invited for debates and discussions. Mock parliament sessions would be held to create awareness among people about the proceedings of the Parliament sessions," Deshpande recalled.