NaMo balm to soothe your pain

The pain relieving balm is made available at more than 1,000 retail stores in 75 different cities in 12 states in India

BS Reporter Ahmedabad
Last Updated : Apr 07 2014 | 10:35 PM IST
“Dard Anek, ilaj ek,” goes the catchy tag line of newly launched unique NaMo pain relieving balm in India. An online merchandise portal based on ‘NaMo’ branded products cashing in on the popularity of Gujarat chief minister Narendra Modi has launched the NaMo balm.

“The FDA approved balm will is available in medical store close to your home.The pain relieving balm is made available at more than 1,000 retail stores in 75 different cities in 12 states in India, in addition to its availability on the online store,” claimed a statement here.

The store offers products across categories like stationery items, t-shirts, jackets, cups among others that draw inspiration from Narendra Modi, and are branded as ‘NaMo’. “ The balm is a multi-purpose medicinal product for body ache, headache, cold, nasal congestion etc. and this metaphorically represents the quality of NaMo where he is the answer to all country woes,” said spokesperson of the store, Manish Saini.

“Within a week of its launch, it has got tremendous support. Such response also indicates love & trust for brand NaMO. People are not just buying the product but also endorsing the idea of Nation First, vision of BJP prime ministerial candidate, Narendra Modi and our inspiration for the store,” added Saini.

The balm has been manufactured by Bhavnagar based Goran Pharma Private Limited.  

Saini added, “The balm is in high in demand in domestic and international market where NaMo has great fan following. We have got number of queries for export to countries like Singapore.”

The store is an effort of a group of entrepreneurs who have formed a company called Take India Beyond Merchandising Pvt. Ltd. The store offers products crafted around the vision of ‘India First’, a phrase coined by Shri Narendra Modi.  

The store has touched sales of over Rs  20 lakh since its launch in year 2012.
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First Published: Apr 07 2014 | 8:57 PM IST

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