Unlike the old way, where a card was needed to carry out a transaction on PoS, this technology will allow the customer to complete the transaction by just using the phone. In this, the data can be transferred in an encrypted manner, which will then ensure the money gets deducted either from the account or from the mobile wallet. For this, the customer needs to be in the proximity of 15 centimeters from the merchant terminal. With this feature, the lender is looking at opening a new category of proximity payments in the country.
HDFC Bank declined to comment on it. However, sources close to development said the bank is currently working on the pilot and going ahead, it is likely that ToneTag will also tie up with other banks to offer similar services.
Experts say considering that HDFC Bank is currently one of the leaders in PoS terminals, logistically, it will be easy for the lender to add this software to its existing terminals. According to the Reserve Bank of India (RBI) data, the bank is the leader in the PoS network with about 2,76,362 terminals in the month of November.
Bankers believe considering that a lot of consumers have taken to mobile banking and mobile wallets, this payment method may take off better than the contactless debit/ credit card. “Despite the fact that several banks had launched contact less debit and credit cards we haven’t seen these take off in a significant way as it is more cost intensive and requires changes in the terminal,” said a banker.
Such cards work on near-field communication (NFC) technology, which employs radio transmission to ascertain contact when the cards are tapped or waved near a terminal. These enable customers to make payments by waving or tapping the cards instead of swiping them.
Banks are experimenting more with alternate payment solutions after RBI last year allowed the lenders to process contactless transactions below Rs 2,000 without a personal identification number (PIN). Bankers believe about 60 per cent of the transactions at the PoS terminals are below this threshold, these payment solutions will take off.
This is also in line with HDFC Bank’s digital strategy wherein, the lender is focusing on reducing cash transactions and trying to add more consumers to use digital banking. According to the RBI data, in the month of November, the lender recorded transactions worth Rs 7666.34 crore via its mobile banking application.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
)