Cost curbs — particularly at its domestic consumer services and international commerce — are set to support Alibaba’s margins in the near term. But longer term, it still has to come up with an answer to the intensifying competition.
With its user growth approaching a ceiling, the company is increasingly focusing on areas such as cloud computing services. After cloud sales — once the company’s biggest driver — notched its slowest-ever pace of growth in the September quarter, Zhang took on the role of acting president of Alibaba Cloud Intelligence and enterprise communications app DingTalk.
Once the most valuable company in China, Alibaba is now at risk of looking more like a utility after Beijing launched its sweeping crackdown on the tech industry about two years ago. The government forced Alibaba’s finance affiliate, Ant Group Co., to call off what would have been the world’s largest initial public offering in 2020, and then launched reforms that have undercut Alibaba’s business model.