The deals are worth a combined $20.7 billion at list prices and must be approved by the Chinese government, a usual practice for aircraft orders in the country, before the customers can be identified, the sources said.
These are the first commitments for the 737 Max from China, the world's fastest-growing airline market.
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The commitments come from a range of customers including state-owned airlines via the national procurement agency, China Aviation Supplies Holding Company, as well as leasing firms associated with the country's banks, the sources said.
China Aviation Supplies could not be immediately reached for comment.
Airlines such as Air China, China Eastern Airlines and China Southern Airlines are all operators of the current models of the 737 in the country.
Committing to the aircraft while waiting for the government to approve their fleet growth plans allow the airlines to secure some of the earlier delivery slots for the 737 Max, for which there have been 1,567 orders.
A Boeing spokesman declined to comment on the deal, and would only say, "discussions with customers are confidential."
The 737 Max has been upgraded with new CFM Leap engines, and has several other enhancements that make it a more fuel-efficient aircraft than the existing models. CFM is a joint venture between GE Aviation and Snecma.
Boeing said in a report in August that there are 1,650 single-aisle aircraft in China, with existing orders for another 700. These fly on domestic and regional routes of up to five hours.
The planemaker also forecast that China will take delivery of 3,900 single-aisle aircraft over the next 20 years.
The 737 Max competes with the Airbus A320 neo, the re-engined variant of the European planemaker's popular single-aisle aircraft.
Airbus said last month it has commitments for 100 A320 neo, including 60 from flag carrier Air China and 20 from leasing firm ICBC Leasing.
China is also developing its own single-aisle narrow-body aircraft, the Commercial Aircraft Corp of China (Comac) C919, to compete with the A320 and 737. The first flight has been delayed to 2015, with the deliveries not expected to begin until a few years after that.
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