Bridgestone enters two-wheeler tyre segment in India

Managing Director Kazuhiko Mimura said entry into the ever growing two-wheeler market will facilitate in providing a wider product range

Japanese tyre major Bridgestone Corporation on Thursday announced its foray into the Indian two-wheeler tyre segment.

The company's arm, Bridgestone India, will sell motorcycle and scooter tyres with the launch of NERUN brand across the country.

Bridgestone India Managing Director Kazuhiko Mimura said: "The launch of two-wheeler tyre brand NEURUN is a big leap for us towards achieving our strategic expansion plan of catering to a high volume market and a wider audience reach."

The entry into the ever growing two-wheeler market in India will facilitate the company in providing a wider product range and services to customers, he added.

Globally, Bridgestone is one of the leading two-wheeler tyre manufacturers and was a former sole tyre supplier to 'Moto GP', the world's highest motorcycle racing category.

The company said that India is one of the largest automobile markets in the world making it a leading consumer for tyres. Two-wheeler is the most dominating segment in the Indian automobile market in terms of volume sales.

The two-wheeler category is growing at a compound annual growth rate of 8.5 per cent in India with an estimated 150 million number of two-wheelers on the road which is testimony of the huge potential of tyre demand, it added.

Bridgestone India is present in passenger vehicles radial tyres, truck, bus and off the road tyre segments.