German retailer Metro to step up expansion in India

It wants to have 50 stores by 2020

Reuters Duesseldorf
Last Updated : May 05 2014 | 5:32 PM IST

German retailer Metro AG wants to step up expansion in India and is planning to have 50 wholesale stores in the country by 2020, up from 16 now, as part of a broader strategy for growth in emerging markets.

Europe's fourth-biggest retailer said in a statement on Monday that it wanted India to become one of its "focus expansion countries", alongside Russia, China and Turkey.

"We have seen continuous like-for-like growth recently in India. Now we decide to inject extra momentum into our expansion course there," Metro Chief Executive Olaf Koch said.

Metro, a sprawling retail empire which owns Europe's top consumer electronics chain, department stores and hypermarkets, is restructuring and looking to grow in emerging markets to make up for shrinking sales in western Europe. Emerging markets currently make up nearly one third of sales.

Metro has been active in India with its cash-and-carry business since 2003 and is one of the few foreign retailers operating in the country, which has sought to protect small traders from outside competition. Metro's wholesale business largely serves those traders as well as hotels, restaurants and small businesses.

In 2012, the government gave foreign supermarket chains the green light to enter its $500 billion retail sector. Full foreign ownership of supermarkets that sell directly to consumers is restricted. Metro sells goods to small shopkeepers, which dominate India retail market.

Last month, the Bhartiya Janata Party, widely expected to lead India's next government, said it would ban foreign supermarkets if it comes to power.

That could cast doubt on a joint venture announced in March between Britain's Tesco PLC and Tata Group's Trent Ltd to operate 12 stores in southern and western India.

Wal-Mart Stores Inc last month announced plans to open 50 more wholesale outlets in India and start online operations to sell to small shopkeepers, several months after it decided against opening its own retail stores there.

In March, Metro was forced to put on ice a plan to float a stake in its Russian wholesale business because of market turmoil over the crisis in Ukraine. It had hoped to raise cash from the listing to invest in emerging markets.

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: May 05 2014 | 4:48 PM IST

Next Story