International Herald Tribune changes name to International New York Times

The International Herald Tribune has officially changed its name to the International New York Times.

The Paris-based paper was founded nearly 126 years ago, known as the Paris Herald, the Huffington Post reports.

It went on to become The New York Herald Tribune European Edition in 1935, the report added.

In 2003, the New York Times claimed full ownership of the paper.

However, it's now that The Times will incorporate their name into the paper's title, which is seen as an effort to enhance their status as a global brand as the domestic print market is fading.

CEO of the Times Company Mark Thompson said the company wants to exploit the opportunity of becoming one of the world's best-known news providers with digital revolution.