Yahoo! to 'buy' Xobni for about $70 mn in latest takeover

Yahoo! Inc paid about $70 million to acquire Xobni Corp, a developer of contact-management software, people with knowledge of the matter said, as Chief Executive Officer Marissa Mayer continues a shopping spree that's netted three start-ups in as many days.

Xobni's tools for finding and storing phone numbers and addresses will be included in Yahoo!'s mail and messaging products, the Sunnyvale, California-based company said in an emailed statement on Wednesday. The price includes incentive-based compensation for Xobni shareholders, said the people, who asked not to be identified because the information isn't public.

The purchase follows Mayer's acquisitions earlier this week of start-ups Qwiki Inc and Bignoggins Productions, as she seeks to add talent and technology by buying teams of software engineers. The CEO, who joined Yahoo a year ago, has made improvements to messaging products in her bid to win users and advertisers back from Google Inc and Facebook Inc.

"It's impossible to know which acquisition will pay off, so better for Yahoo to make many acquisitions," said Brian Wieser, an analyst at Pivotal Research Group LLC who has a hold rating on the shares.

Most of Xobni's services will continue functioning normally through July 2, 2014, the company said on its website. Xobni CEO Jeff Bonforte, a former Yahoo! executive, has moved to the company's Sunnyvale headquarters along with his team.

Sara Gorman, a spokeswoman for Yahoo!, declined to comment on the purchase price.