Answers to last week's quiz (#228)

 

1. What product is codenamed “propeller”?
   Google’s news application 
    
2. Where does a customer earn the title ‘mayor’? The term identifies the person that has visited a location most number of times and is the most loyal customer a brand can have.
   In the social networking site, Four Square 
    
3. An MNC has launched an initiative that allows employees across departments to flag product shortage in any store in the country through a portal. The move, which can help it stem the loss of clients to rival brands, is named after a spinach-eating cartoon character. Name the MNC and the initiative.
   HUL’s PopEye 
    
4. Who uses the base line “Be great at what you do”?
   LinkedIn 
    
5. This Roman God is the inspiration behind certain management/business concepts. One of those suggests looking both inward and outward for companies to be successful in a small marketplace and another one advises organisations to look into their past and the future at the same time. Name the Roman God.
   The Janus Principle, named after the Roman god with two faces. One face looks backwards and the other into the future; one youthful and the other elderly. 
    
6. Which brand broadcast a 30-second ad for its product 42 light years into space through high-powered radars in the Arctic circle?
   Doritos, owned by Frito-Lay 
    
7. What is common to GE and Domino Foods Inc?
   GE and Domino Foods (earlier known as the American Sugar Company) were two of the first 12 constituents of the Dow Jones Industrial Average Index launched in 1896 
    
8. The yellow line underneath this brand’s logo is called the “opto-digital pattern.” It represents light and the boundless possibilities of digital technology. Currently the firm is mired in financial irregularities. Name it. 
   Olympus of Japan 
    
9. This fictional character has been in existence since the fifties and for a short period of time was known as Mel Haney. His motto has always been “What, me worry?”. Identify him.
   Alfred E Neuman, the mascot for the MAD humour magazine 
    
10. Identify the company from its logo given below. It is a new kid on the block and has celebrity promoters.
    Qyuki, a media company promoted by Shekhar Kapur and A R Rahman.
    

There were no all-correct entries for the strategist quiz #228