Answers to last week's quiz (#060)

 

1. In Al Ries and Jack Trout’s book The 22 Immutable Laws of Marketing, what’s the first law about?
   Leadership
2. This fashion brand has variants branded as Black, Green and Orange. In 1933, its founder designed black uniforms for Heinrich Himmler's SS and also the Hitler Youth uniforms. Name it.
   Hugo Boss
   
    
3. Name the vehicle that was designed by a rookie IIT-trained engineer, Shyamkumar, in 1996. His elegant design is now not only a hot-selling brand for this automobile company, but it also woke the company to new possibilities.
   Mahindra and Mahindra’s Scorpio
   
    
4. Who installed a double-layered pipeline that delivers 4,500 kg of ghee daily into the kitchen of the Tirumala Tirupathi Devastanam for making its famous laddus? The pipeline’s outer layer has steam running through it in order to keep the ghee in a liquid state.
   National Dairy Development Board (NDDB) in 2004
   
    
5. He was the first person from China’s hi-tech sector to carry the 2008 Olympic torch in Athens early this March. His company claims to make the largest-selling MP3 players in China and he is one of the sponsors for the McLaren Mercedes F1 team. Name this person and his brand.
   Feng Jun, founder, Beijing Huaqi Information Digital Technology Co., which sells products under the brand Aigo
   
    
6. This brand name was the brain child of an IIM graduate in 1963 and it replaced an existing brand name that was clashing with the name of K Kamaraj who was the Congress president then. This product is the country’s most mass-distributed product manufactured by a public sector company. Name it.
   Nirodh. It was initially named Kamaraj after the Indian god of love.
   
    
7. What is the name given to a washing machine manufactured by a Chinese company and being currently launched in the UK markets that cleans clothes without detergents?
   WasH2O, manufactured by Haier Appliances
   
    
8. What is common to the brand identities — the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger?
   All of these were created by the ad agency founded by Leo Burnett
9. This computer was 10 by 10 feet in size with a “drum” placed beside it, which contained its most important part — the memory. The keyboard, too, was 10 feet wide and mostly contained knobs. It is currently said to be missing. What is being referred to here?
   India’s first computer Ural (made in Russia). It was installed in the Indian Statistical Institute in Calcutta in 1956.
10. Identify this corporate logo? 
11. The logo (below) is that of Avesthagen

 

 

There were 38 all-correct entries for the strategist quiz # 60. The winners who will receive a copy of Get Your Frog Out Of The Well are: Rajesh Kumar G, Bangalore; Gaurav Bajpai, Gurgaon; Harshavardhan V, Hyderabad; Mahesh Kumar R G, Bangalore; Umesh Sharma, Pune; Nrupen Bhatia, Baroda; Gaurav Shrivastava, Pune; Manish Daswani, Mumbai; Premraj P, Kochi; and Dheeraj Udhani, Jaipur. Rajesh Kumar G also wins Rs 2,000.