Answers to last week's quiz (#113)
- With what is an Angry-Gram sent out from a virtual Angrix 3000 typewriter? Identify the brand.
An Angry Whopper Sandwich from Burger King. Angry-grams are a humorous way of venting one’s anger against an annoying person.
- This brand was founded by a carpenter in 1895 whose wife gave it a name by which it is popular even today. Five years later, he sold it for just $450. Advertisements in the 1900s proclaimed it as “America’s most famous dessert”. Identify it.
Jell-O, now owned by Kraft Foods, was created by Pearle Wait in 1895
- The foundation of this bank is associated with George Woods, one of the former presidents of World Bank, and an eminent Indian who instituted the Forum of Free Enterprise in India. Name it.
ICICI, set up on January 5, 1955
- This watch brand shares its name with an Indian biscuit brand. It was inspired by the super-charged race cars of the 24 of Le Mans and is the first square-cased, water-resistant watch. Name it.
Monaco by Tag Heuer
- Which is the only magazine in English that has not published any advertisements — other than its own?
Mad Magazine
- Name the cosmetics brand founded by this South African marketing legend who claims to have got his first lessons in marketing and CRM when he became a gambler at a very young age.
Black Like Me founded by Herman Mashaba in 1985
- Which sportsman endorsed an aftershave brand called Six Love and why was it named so?
Björn Borg, it was manufactured by his company (also called Björn Borg) in sync with the six continuous French Open titles won by him
- Which popular term was contributed by a former Swedish bank called Kreditbanken?
The Stockholm syndrome
- Which company’s “customer-managed” marketing programme is named Tremor?
Procter & Gamble. It involves mothers and teenagers.
- Identify the logos of the companies that have now merged
Delta Air Lines and Northwest Airlines
There were four all-correct entries for the strategist quiz #113. The winners who will receive a copy of Managing Innovation are:Rakesh M, New Delhi; Devendra S Prabhune, Yavatmal; Sandeep Rathi, Bahadurgarh; and Sajal Dahiya, Sonipat. Rakesh M also wins Rs 2,000.