Answers to last week's quiz (#087)

 

1. With which insurance company are the following linked: House insurance of Sir Isaac Newton and Robert Walpole, Britain’s first prime minister, and the personal accident policy taken out by Winston Churchill in the 1890s?
   Aviva, the fifth largest insurance group in the world 
    
2. Whose thought marked a tectonic shift in the marketing of cars in 1924, when he decided that each car model should appeal to a distinct population segment and, therefore, with each new model came a new name?
   Alfred P Sloan (in the picture), after he became the CEO of General Motors, a strong rival to Ford Motors 
    
3. Which firm was the first to use the term “management consultant”? 
   Booz Allen Hamilton 
    
4. Which technology term or acronym was contrived to match the submariners’ term for the sound of a returned sonar pulse?
   Ping (Packet Internet or Internetwork Gopher). Used for troubleshooting to test Internet or network connectivity and determine response time. 
    
5. This company was started way back in 1892 with an investment of Rs 295, its products were manufactured in a small house in central Kolkata. Later, the business was acquired by one Gupta brothers who operated under the name of V S Brothers. In 1918, C H Holmes, an English businessman in Kolkata, was taken as a partner and it got a new name with which it is known even today. Name it.
   Britannia Industries Ltd 
    
6. Which erstwhile company had offers that were linked to cricketing terms like: The Super Sixer, Square Drive and Super Four? 
   Sahara Airlines 
    
7. Which footwear brand claims that it helped saved the life of Keith Richards of the Rolling Stones at a 1960s concert? Richards touched his guitar to an ungrounded microphone and was knocked unconscious, but the medics believed that the crepe-soled shoes that Richards was wearing insulated him and he survived. 
   Hush Puppies 
    
8. Which brand is linked with the Meowing Lion, Pure Voices and Clear Speak campaigns?
   Strepsils 
    
9. Which company invented the hoodie, the head gear stitched to jackets and sports bras for women?
   Champion USA, the sports brand company 
    
10. Identify the logo of this company which lost one of its assets in the world’s first of its kind accident.
    Iridium Satellite

 

There were 37 all-correct entries for the strategist quiz # 87. The winners who will receive a copy of The Kama Sutra of Business are: Paarth Chaddha, Meerut; Shalini Rao, Kasaragod; Uzma Hussain Barlaskar, Hyderabad; Alfia Kadhim, Bangalore; Saurabh Jain, Hoshiarpur; Madhurim Gupta, Gurgaon; Sakshi Mattoo, Jammu; Abhilasha Mishra, Pune; Yogeeta, Bangalore; and Brayan Dsouza, Bangalore. Paarth Chaddha also wins Rs 2,000.