Answers to last week's quiz (#092)

 

1. Sitting at his home office in the Indian subcontinent, he used a Kaypro computer and a modem to communicate with his contact in Los Angeles while working on a movie script in the mid-80s. Name him.
   Arthur C Clarke, sitting at his home in Sri Lanka, worked with director Peter Hyams for the movie version of his book 2010: Odyssey Two 
    
2. Name the company that pioneered the concept of brand management way back in the 1930s. It created an organisational structure that made individual managers responsible for each brand’s success.
   Procter & Gamble 
    
3. Name the invention and the school teacher who also served as an undertaker and took up the challenging task of replacing a manual process by an automatic one in 1889. It increased reliability and also ensured privacy.
   Almond B Strowger. He invented automatic switching for telephone exchanges. 
    
4. To which brand can the Ambassadors of Elegance be linked?
   Longines Watch Company 
    
5. Which company changed its corporate identity on the 50th year of the discovery of DNA, which also happened to be this company’s 25th anniversary?
   Biocon, which changed its logo in 2003 to symbolise the double helix. Biogen is another company founded in 1978, which merged with IDEC Pharmaceuticals in 2003. 
    
6. Who first conceptualised a cost-effective way to connect with readers for book-signing events around the world remotely? Also name the term now attributed to it.
   Margret Atwood, who conceptualised the LongPen 
    
7. Name the company which has released the first e-book with a colour display. Also mention the brand name given to it.
   Fujitsu’s FLEPia 
    
8. What are 3M, 3G, 3K and 5S?
   All Japanese systems used to improve efficiency and cleanliness at the place of work 
    
9. Which product was sold under the brand names of Red Lamp, Annapurna and Golden Tree?
   Cigarettes manufactured before Indian Independence 
    
10. Name the mascot and identify the brand it is associated with.
    
    Miss Chiquita, the brand mascot of Chiquita Brands International 
    
    
    
    
    

There were 15 all-correct entries for the strategist quiz # 92. The winners who will receive a copy of The How to Easily Handle Difficult People Handbook are: Pulkit Bansal, Meerut; Arathi, Udupi; Ajay Rao, Kasaragod; Aftab Alam, New Delhi; Shefali Jain, Meerut; Lakshmi, Bangalore; Vimala Rathnakar Shet, Kundapur; V S Murthy, Nellore; Tadasmi Koul, Gurgaon; and Suresh Mallya, Bangalore. Pulkit Bansal also wins Rs 2,000.