Answers to last week's quiz (#101)

 

1. Down-aging, egronomics, cashing out, the vigilante consumer are four of the 10 trends identified for the 1990s by a famous marketing expert. Identify the marketing futurist and the book in which this was published.
   Faith Popcorn in her book The Popcorn Report 
    
2. Mr Champa and Ms Champi are mascots for which event and in which country?
   Mascots for the South East Asian (SEA) games being held in Laos this year 
    
3. An Indian company is close to acquiring a pink sheet company in the US that has roots dating back to 1872 and was highly noticed as a brand during President Obama’s acceptance speech and his inaugural address. Name both of them.
   S Kumars Nationwide plans to takeover Hartmarx Corporation 
    
4. Whose brand extension BlaK was a failure in the US market?
   Coca-Cola 
    
5. An industrialist founded one of India’s famous academic institutions in the early 1900s with the advice and support of eminent people like Swami Vivekananda and British Viceroy Lord Curzon. He, in fact, got the idea after listening to a convocation address at the Bombay University in 1889. Name the founder and the institution.
   Jamsetji Tata and the Indian Institute of Science, Bangalore 
    
6. What is the significance of the Indian car registration number DIA 6479?
   It is the registration number of the first Maruti 800 car owned by Harpal Singh 
    
7. What is NCR paper?
   Bit is No carbon Required Paper that was incidentally invented by two scientists working with NCR Corporation in 1954 
    
8. Touchy-feely, pop-up, scratch ‘n’ sniff, pull along and squeaking are a category of what?
   Children’s books 
    
9. From which bank did Phileas Fogg withdraw 20,000 guineas before setting off on his global journey in Around the World in Eighty Days ?
   Barings Bank 
    
10. Identify this company from its logo.
    Daiichi Sankyo
    

 

 

There was one all-correct entry for the strategist quiz # 101. The winner who will receive a copy of Create Your Own Future and Rs 2,000 is Padma Chellappa of Chennai.