Answers to last week's quiz (#109)

 

1. In the mid-1990s, this company spent $1 billion on a four-year test of its electric car model. It leased 800 of these cars to consumers for three years and at the end of it, all vehicles were returned to the company and destroyed. Name the company and the model. 
   General Motor’s experiment with its EV1 electric car 
    
2. The brand “No Name” is 30 years old now. Who sells products under this brand name? 
   Loblaw Companies Ltd, a Toronto-based grocery giant 
    
3. Connect Dan Brown’s yet to be released novel The Lost Symbol with Jackie Kennedy.
   The book was published by Doubleday where Jacqueline Kennedy was once an editor 
    
4. This media channel was called Pinwheel until 1981. By what name is it known today? 
   Children’s TV channel Nickelodeon, owned by MTV Networks 
    
5. Who once launched a soap brand called Le Sancy in the Indian market? 
   Hindustan Lever Limited 
    
6. In which brand’s advertisement are astronauts Sally Ride, Buzz Aldrin and Jim Lovell found together? 
   Louis Vuitton 
    
7. Whose baseline is “Find it. Make it. Sell it”? 
   Alibaba.com 
    
8. What is common to the brands Calvin Klein, Izod and Arrow?
   They are all owned and marketed by Phillips Van Heusen 
    
9. Who was the first person to become a living trademark for promoting a corporate product way back in the 1890s?
   Nancy Green, an African American who modeled as “Aunt Jemima” for a ready-mix pancake flour in 1893 
    
10. Name the Japanese company which uses the infinity sign in its corporate logo
    
    Fujitsu 

 

There were 41 all-correct entries for the strategist quiz # 109. The winners who will receive a copy of Out of Our Minds: Learning to be Creative are: Vaibhav Acharya, Bangalore; C Revathi, Visakhapatnam; Alka Mishra, Fariabad; Andaleeb Rahman, Mumbai; Shreedhar Joshi, Bangalore; Anita Sharma, New Delhi; Pankaj K Joshi, New Delhi; Gaurav Arora, Chandigarh; Puneeth Gaabri, Bangalore; and Aliv Jyoti Jena, New Delhi. Vaibhav Acharya also wins Rs 2,000.