Answers to last week's quiz (#112)

 

1. Which company’s celebrity chief of marketing who lasted only for 10 months set up a “trend office” in New York to track developments in home furnishings and apparel and was instrumental in launching a fashion line by the name Metro7?
   Wal-Mart. It had recruited Julie Roehm, a celeb marketing executive from Chrysler, and subsequently realised that she was unfit. 
    
2. Which brand has set up a worldwide fund that has been working with the Girls Scout of the USA to help young girls counter idealised beauty images? 
   Dove. The Dove Self Esteem Fund. 
    
3. The CEO of this European company became a national hero and legend in his country. However, his expansion programme in television and personal computer manufacturing brought financial problems commensurate with the size of the company in the late 1980s and he committed suicide. Identify him and the company.
   Kari Kairamo of Nokia Corporation 
    
4. Complete this. The ________ Mercedes Art Car is known by the abbreviation _______ car which is considered the most revolutionary vehicle since the Mini.
   Swatch Mercedes Art Car better known as the SMART car 
    
5. These two rival companies first entered into an arrangement with the object of preserving each other’s sources of palm oil supply during the 1920s. Subsequently, this turned into a merger and resulted in a boom in palm oil production in Congo and the Solomon Islands. Name the two companies involved and the merged company’s current name.
   Lever Brothers and Unie of Holland now known as Unilever 
    
6. Project Arrow is the name for which government department’s programme to provide new technology-enabled service to the common man? 
   Department of Posts 
    
7. Which brand founded a customer loyalty programme called the Aristocracy Club in India? 
   Arrow 
    
8. Who owns the pet insurance company, PurinaCare?
   Nestle 
    
9. Which soap brand was launched with the theme: “Ek Tukda Chand Ka (A piece of the moon)”? 
   Fair and Lovely soap from HUL 
    
10. Identify the logo.
    
    Miss Universe Organisation owned by Donald Trump

 

 

There were 45 all-correct entries for the strategist quiz #112. The winners who will receive a copy of Customer Service in Retailing are: Jayadeep, Mysore; Raja Satish, Hyderabad; Ranjan Rao, Bangalore; Renu Dahiya, Sonipat; Sandesh Shenoy , Mangalore; Shreyas N Bhat, Mumbai; N S Madanish Kanna, Chennai; Abhijeet Bhargava, Bangalore; Debasis Acharya, Vadodara; and Monoj Chakraborty, Kolkata. Jayadeep also wins Rs 2,000.