Answers to last week's quiz (#133)

 

1. What is the term used to define physical and digital mail, documents and packages that flow across organisations to their customers and back? It encompasses people, technology and processes from document creation to production, distribution and management. 
   Mailstream 
    
2. What was born out of a mid-size semiconductor company’s five-year strategic planning process and TQM activities in 1987? It was initiated by an employee who was earlier a consultant with Bain and Co. 
   The Balance Scorecard was created by Arthur M Schneiderman for analog devices. Subsequently Harvard professor Robert Kaplan studied this creation and popularised it in a book. 
    
3. Who publishes the annual Doing Business Report that provides objective measures of business regulations and their enforcement across 183 economies?
   The World Bank Group 
    
4. Which was the first product/brand that was linked to the term “angel eyes”?
   BMW car headlights and tail lamps. They resemble the human eye. 
    
5. “You’ve Got Pictures” was a branded service of getting customers to get their film developed and posted online where friends and family could view them. Which two companies were involved in this strategy that did not do well?
   Kodak and AOL 
    
6. What is the link between the term Disruptive Technologies / Disruptive Innovation and TCS?
   Prof Clayton Christensen who coined the term “Disruptive Innovation” is on the board of TCS 
    
7. “Pile it high. Sell it low.” The person who said this is associated with the world’s first ________? 
   Supermarket. Michael J Cullen opened the first supermarket store in the US. 
    
8. The founder of this company never married and always stayed in hotels. He was a pioneer in employee ownership, and began a profit-sharing plan in 1927. His company was the first to experiment with electric-powered vehicles. Identify him and his company.
   Jim Casey, the founder of UPS (United Parcel Service) 
    
9. Which company introduced the Style and Guru series for its product range in India?
   Samsung, for its mobile phones 
    
10. Identify the company by its logo. Its name was inspired by a poem written more than 800 years ago.
    
    Baidu, the Chinese search engine 
    
    

There were nine all-correct entries for the strategist quiz #133. The winners who will receive a copy of Marketing, 8e Marketing in the 21st Century are: Srinath H R, Bangalore; N Edukondalu, Secunderabad; Ashmita N Rao, Bangalore; Bodapati V Rao, Narsipatnam; Ranjit Kamat, Mumbai; Deepak Bunde, Hyderabad; Nidhi Jain, Hoshiarpur; Saumya Bansal, Meerut; and Aman Jain, Meerut. Srinath H R also wins Rs 2,000.