Answers to last week's quiz (#362)

1. This online travel company has discovered that people who use Macs are willing to spend as much as 30 per cent more per night for hotel rooms compared to the Windows PC users. To take advantage of this the company, has rolled out predictive analytics initiative. Name it.
   Orbitz
    
2. Connect the science fiction author Robert Heinlein, Nobel laureate and economist Milton Friedman and IIM Ahmedabad. What do you arrive at?
   There Ain't a Such Thing As A Free Lunch (TANSTAAFL). The 24 hr open air cafe in the IIM A campus is called TANSTAAFL. It is a famous line from Robert Heinlein's science fiction novel, The Moon is a Harsh Mistress [1966] and Milton Friedman also wrote a book in 1975 with the same title.
    
3. In which company's office would one find the Lutine Bell? Traditionally, it has been rung to herald important announcements: one stroke for bad news and two for good.
   In Lloyd's office in London.
    
4. This person was a salesman at Johnson& Johnson, who had struck out on his own. During the early 80s he invented a product that could be dispensed with the gentle press of a miniature pump fitted to a bottle. Knowing that bigger companies would be able to copy his idea and put him out of business, he decided to outsmart them. He spent $12 million and pre-ordered 100 million pumps from the few manufacturers who made the device effectively locking up the manufacturing capacity. Name the person and his product.
   Robert R Taylor the inventor of liquid soap & brand Softsoap. His strategy is the most discussed one in business schools world over. It is now owned by Colgate Palmolive.
    
5. Which company renamed one of its brands in the US from Chubby Hubby to Hubby Hubby and why?
   Ben & Jerry's ice cream.
    
6. What is now common to Albert Einstein, Thomas Edison, The Wright Brothers, DrMartin Luther King, Actor Steve Mcqueen, Astronaut Buzz Aldrin and Muhammad Ali?
   They are clients of a company called GreenLight, a division of Corbis owned by Bill Gates. GreenLight handles licensing of content, clearances, rights representation for all of them.
    
7. An Air Force veteran, who worked as a talent agent with an agency in the US, would send home-baked chocolate chip cookies to celebrities to entice them, to meet with them, and may be sign a deal to be represented by his Agency. In the mid 70s he took the advice of some of his friends and opened a cookie store in Los Angeles, California. Today his cookies are a big brand. Name him and the brand.
   Wally Amos, founded the famous Amos chocolate chip company in 1975. Today this brand is owned by Kellogg Company
    
8. Which company developed an espresso machine built on the lines of replica of engine that once powered the Formula 1's biggest race car in the nineties?
   Espresso Veloce modeled their V12 Espresso machine after the engines found in Formula One race cars
    
9. This post civil war slogan reads "Abe Lincoln may have freed all men, but ___ made them equal." Fill in the blank with the name of the person whose company uses the base line, "The Legend Continues"
   Samuel Colt. The inventor of the automatic revolver.
    
10. Name the mascot and the brand it represents.
    The Chinese cell phone maker Xiaomi's mascot. It is a bunny wearing an Ushanka (locally known as a "Lei Feng hat" in China) with a red star and a red scarf around its neck. Xiaomi is now one of the most popular and growing brand in China and Asia.

 

There were five correct entries for quiz No. 362. Dilip John from Bangalore, wins Rs 2,000. The winner is chosen on the basis of the first correct entry received.