Answers to last week's quiz (#388)

1. Connect the first American woman to fly as a passenger in an airplane, a French fashion designer whose contributions to his field have been likened to Picasso's legacy in 20th-century art and the description of the distinctive packaging of a global brand that set its apart from its many imitators. What do you arrive at.
   The Coca-Cola bottle is often referred to as the Hobbleskirt bottle. It refers to a skirt designed Paul Poiret, a French fashion designer. He was influenced by observing the behaviour of Mrs. Hart O Berg upon the first aeroplane flight she took in October 1908 with Wilbur Wright at Le Mans in France. She tied a rope around the bottom of her skirt to keep it from blowing up during the flight.
    
2. Which brand shot in to prominence and became all the more popular after Marlon Brando was dressed in it for the movies The Wild One and A Streetcar Named Desire and Marilyn Monroe for the movie The Misfits?
   The legendary Levi's Red tab 501 jeans.    
    
3. The CEO of which company has been quoted as follows: "It was in the ____store in 1979, a French press of Sumatra changed my life, I still have a French press 3-4 times a day"? Fill in the blank too.
   Howard Schultz of Starbucks. The first cup of Starbucks coffee he had was at a Pike's Place Store in 1979. This is where the first Starbucks store was opened.
    
4. In the early 1800s the owner of a failing vineyard in Reims, France, was felled by typhoid. His wife who was 27 then invested her own inheritance in her husband's business and took over. Though the product they were selling was not yet widely popular in France, she shrewdly courted the palate of Tsar Nicholas I and opened up Russia as a market. She invented a device called a riddling table to remove dead yeast from the bottles, an improvement that gave the world _____ clear _____. Name the lady and fill in the blanks.
   Barbe-Nicole Clicquot Ponsardin the wife of Francois Clicquot, the owner of the brand Veuve Cliquot invented a device called a riddling table to remove dead yeast from the bottles that helped the world get sparkling clear Champagne. 
    
5. Whose brands Naughty Boy and Ballerina that created a buzz in the early 1950s are still available?
   Bata Footwear.
    
6. Name the founder and the brand that uses this trademarked line "Where Awesome Parents Go".
   Chuck E Cheese Pizza. It was founded by Nolan Bushnell who was the co-founder of Atari and a pioneer in the video game Industry.
    
7. In the mid 70s an economist sketched a doodle on a dinner napkin in the company of a Wall Street Journal writer,Donald Rumsfeld and Dick Cheney who were part of the Ford administration then. What did it culminate into?
   The Laffer Curve. It represents the relationship between rates of taxation and the hypothetical resulting levels of government revenue.
    
8. In which country would one find the most number of Jingle trucks and what are they?
   A jingle truck is a colourfully decorated truck, typically found in Pakistan.
    
9. Which management guru coined the term 'Ba' and what does it mean?
   Ikujiro Nonaka of Japan.
    
10. These four dots were part of this company's logo and it discarded them early in this year. Name the company and the logic behind the four dots.
    The former logo was part of Beiersdorf for 35 years. The word and image mark with the abbreviation BDF and the four dots originally stood for the four divisions of the company : cosmed, medical, pharma and tesa. Now the company is divided into two business segments: Consumer and tesa. The new logo does away with any graphic elements and adopts the font of the old logo. The color of the new logo is in line with the NIVEA Blue, thus creating a bond between the company and its strongest brand.

 

There were 5 correct entries for quiz No. 388. Utkarsh Jain from Meerut, UP, wins Rs 2,000. The winner was chosen on the basis of first correct entry received.