Branding gives an edge to colleges or B-schools: Survey

Branding has become an important tool for colleges or business schools to stay ahead of the curve by communicating this differentiation to students as their USP, says a survey.

According to staffing firm Kelly Services, 57% of respondents believe brand reputation of educational institute play an important role in job placement.

It further said there is a significant impact of quality of education in the career growth of an individual.

"It's widely seen that professionals from certain branded institutes have an edge in gaining entry to many marquee companies. Branding has become an important tool for colleges or Business schools to stay ahead of the curve by clearly communicating this differentiation to students as their USP," Kelly Services India MD Kamal Karanth said.

College brand plays an important role during initial five years of one's career; in exploring new opportunities and sustaining in the corporate sector because till then the employers perceive employees to be superior due to one's college brand, provided the expectation are fulfilled.

According to the report, 57% of respondents believe brand reputation of educational institute play an important role in job placement.

The report further said that around 32.7% respondents believe price to be the key factor while considering selection of an education institute/college.

Respondents also believed that the role of college brand and education are significant at the junior level, while at mid level domain expertise has more weight for career growth.

Around 62% of respondents agree that the alumni of branded institutes have proven themselves in the corporate world throughout their career. Interestingly, almost 72% of top-paid CEOs in India are from the branded colleges either from India or abroad.

Employers prefer to offer 10-20% more in terms of remuneration compared to a non-branded college pass out.