Campus diary
| Sanjay Bhattacharyya, the celebrated realist painter, has taken on the mantle of artist-in-residence at Hyderabad's Indian School of Business (ISB). Known for his human forms, streets, old architectural compositions and landscapes of rural Bengal in oil and water colour, Bhattacharyya's role will be to endow business students with an artistic sensibility. |
| Says Ajit Rangnekar, Deputy Dean, ISB, "By sensitising students to the arts, we can develop their inherent creativity, the ability to deal with incomplete information and also hone their instincts and insight." |
| It is wholly up to students, faculty and others, of course, to make the most of the man's presence on campus. And artists, by definition, are masters of subtlety. |
| LBSIM, DELHI Challenge Models |
| Britannia CEO Vinita Bali, speaking at a value enhancement seminar organised by the Lal Bahadur Shastri Institute of Management (LBSIM), Delhi, had some clear words for the audience in attendance. |
| "Successful employees," she said, "raise the level of the team, challenge mental models and status quos, and focus on results." Speaking later, N.S Iyer, Head HR, Asian Paints India Ltd, had this to add: "Satisfied employees trust the people they work for, have pride in what they do, and enjoy the people they work with." |
| Some students in the hall, doubtless, were tempted to yawn. But all so often, success goes to the few who pay serious attention while the rest doze. |
| L'OREAL, PARIS No compromise |
| To clarify, L'Oreal is not a B-school (yet, anyway). It is a brand of personal care products. The reason it has made its way to Campus Diary is this: the brand has attained high salience on several B-school campuses around the world for holding out a promise. |
| Not a promise of eternal youth (or anything Charles Revsonesque), but a promise of major career rewards. It has announced its L'Oréal e-Strat Challenge Episode 6, a "strategy contest" open to B-school students across the globe via the internet. |
| Earlier episodes helped the company get B-school summer interns. Winners this year could expect jobs at the French cosmetics major. Advice: if you want to try your hand at it, make sure you're sufficiently brand-attuned. |
| IIM INDORE Self positioning |
| To give itself a particular identity, the Indian Institute of Management (IIM) at Indore seems to be playing on its extra 'I'. Its three-day B-school competition, to begin on 10 November 2005, is called Iris 2005, and is part of all its I-Rising festivities for the season. |
| And while that sounds somewhat Cyclopian in its emergence on the B-school event calendar, there's this other online contest that has more than a small share of clip-clops called Ashwamedha@Iris2005, named after an ancient power-proclamation ritual. It is a blog contest designed to reward those "bloggers" who do a good job of running an internet campaign for the festival. |