Exotic fizz

Dabur India Ltd has entered the fizzy drinks market with the launch of a range of fruit juice-based aerated drinks. The new range, Real VOLO, has been prepared using a blend of exotic fruits like cranberry, blueberry, blackberry and grape. Real VOLO, which does not have any added preservatives, is being launched in two variants: cranberry-blueberry, and grape-black currant. The company plans to extend the range in the coming months. The range will be available in 250ml cans priced at Rs 40.

Breakfast pack
Asbah, a brand owned by DCP India (P) Ltd has launched its quality "poha" (rice flakes). Asbah Poha promises a wholesome breakfast dish with easy to digest nutrients. The product, priced at Rs 50 for a 500-gm pouch, is easily available at retail counters and hypermarkets as well as e-commerce sites.

Fashioning sports

H&M has launched its high-fashion sports collection, For Every Victory. The collection combines styles with the help of technical expert knowledge, focusing on core sports and training pieces that have all been tested by the Swedish Olympic team. It is centred on performance T-shirts, running shorts and leggings, as well as sports bras. The collection, ranging between Rs 699 and Rs 2,999, is available in stores and online.

Strong brew
Wagh Bakri Tea Group has launched its Mili Tea with improved blend quality and new attractive packs for tea lovers. Research done by the group showed that consumers prefer strong taste, appetising colour and aroma, and with Mili Tea, it promises all three. The new packs, while brewing, release colour fast. A 250-gm pouch is priced at Rs 75.