Keeping content safe online

The most valuable asset any entertainment and media company possesses is its content. If it is stolen, compromised or used inappropriately, a business risks significant loss of revenue and huge damage to its reputation. Despite the importance of cybersecurity, it doesn't always receive the board-level attention it deserves, partly because it is often seen as a technology rather than a business issue, says a PwC Global Entertainment and Media Outlook.

According to the study, companies can enhance their ability to prevent and detect cyber breaches through three steps: making cybersecurity everyone's business; strengthening the ecosystem; and identifying and protecting their most critical assets. Boards need to work in a coordinated way to recognise their exposure and potential impacts from cyberattacks.

It's crucial to elevate the role of information security in the organisation and emphasise that it is a strategic business issue. Cybersecurity should be as much a concern to C-suite executives as it is to the IT team.

The stability of any media business is now more dependent than ever before on other companies in its ecosystem. So companies must determine which information assets are their 'crown jewels' and provide those with enhanced protection.